“I don’t do numbers!”
“What’s a P&L?”
“If I write it down, and don’t attain it, then I’ve failed.”
“I keep track of my expenses in my check register.”
Personally, I do numbers …. but, I have heard the above comments from an entrepreneur or business owner when discussing the current and/or future finances of their business. This “fear” of numbers can manifest itself in a few different ways.