I want my business to grow. What should I do first?

There’s a lot of advice out there for entrepreneurs and small business owners – “make sure you have a strategic plan”; “write a business plan”; “you need a sales & marketing strategy”; “you have to execute”; “you need a great team”; and on and on.  As with most advice there is usually a kernel of truth (and in many cases more than that) in what is written.  The problem, in my opinion, is that too often the writers make their specific subject – “plan”, “team”, “brand”, “execute”, etc. – seem as though it is the most important aspect of building your business.