OK, time for part 3 in my description of how to write your first business summary.
In the previous post, I discussed creating your initial sections Market Opportunity/Problem, Our Solution and Business Model. Having described the opportunity you are addressing, with what product/service, and how you intend to make money, its now time to discuss who you are going to sell your product to. In this post we will cover Markets & Channels, Competition, and Our Advantages.