Anybody who is starting or growing a business should watch Michael Drew’s “Pendulum” presentation from TEDx Calgary earlier this year.


The underlying theme of the need for transparency and reality in your branding and marketing resonated with the values on which I conduct my business – it should with you too!

The inclusion of Erik Qualman’s (socialeconomics.net) video on “Is Social Media a Fad?” is just an added bonus.

Is Your Marketing Authentic?

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